Iserlohn, Germany: Having won the German Design Award and the ICONIC Award already, LUCTRA® VITAWORK® has now scored a hat-trick. The Rat für Formgebung (German Design Council) presented the company with the Gold award in the ‘#Excellence in Business to Business – Lighting Solutions’ category, and also honoured the outstanding achievement in innovation of the LUCTRA® range’s successful floor lamp with the German Innovation Award.
“A highly interesting product that not only ensures optimum light for working but is also very energy-efficient”, so the statement of the jury.
Jonathan Brune, LUCTRA® Brand Director, commented: “Our VITAWORK is the youngest member of the family, and we invested a lot of development time and expertise in it. That makes us all the happier that our achievement in innovation has been recognised with the award.”
The award was officially presented as part of the 2019 German Innovation Awards Ceremony on 28 May 2019 in the German Museum of Technology in Berlin.
LUCTRA® VITAWORK® is a floor lamp designed for illuminating the whole office room with direct and indirect light. The LEDs integrated in the lamp head offer asymmetrical or symmetrical light distribution that can be adjusted to the ambient conditions using a light panel, increasing energy efficiency. VITAWORK® provides optimal and efficient lighting to any office space regardless of its width and length. The LUCTRA® floor lamp meets the requirements of both the DIN EN 12464-1 standard and the German workplace ordinance ASR 3.4.
The design is unobtrusive and functional. With its focus on the quality of the light, the appearance has deliberately done away with superfluous elements. The clean lines fit perfectly into interiors of every style and give them added value. All materials used underline the high quality standard and can be recycled.
LUCTRA® is the brand for good light in the office or at home. For this purpose, the table, floor and mobile lamps included in the range provide light which not only illuminates, but also makes people happy, more efficient and simultaneously less tired. This works, because it transmits the right impulses for every situation.
To accomplish this, the professional, biologically effective LED lamp system takes advantage of the latest scientific findings on the effect of light on human beings. It follows the principle of Human Centric Lighting, for short HCL, by focusing on human beings with their personal lighting needs for healthier and more efficient working and living. LUCTRA® light can almost perfectly simulate natural daylight and thus supports the user’s personal inner clock.
LUCTRA® has already received numerous renowned design prizes such as the German Design Award and was brought to market in 2015 by the long-established company DURABLE Hunke & Jochheim GmbH & Co. KG. This company has been dedicated to professional work for almost a century: to its organisation, its processes and its equipment. DURABLE currently employs 700 workers worldwide and has its Head Office in Iserlohn/Germany. All LUCTRA® lamps are assembled manually by expert staff at the LUCTRA® production plant in Kamen (North Rhine-Westphalia, Germany).